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Social Media Campaigns

Look Around

Client: Google and National Park Service 

Target Audience: Baby Boomers

Deliverables: Three digital interactive advertisements to be used on different social media platforms

Collaboration with Annie Wegh and Carson Polk

Background
We created a social media contest to win a free vacation to Joshua Tree National Park. People were encouraged to use the Google Lens feature in a scavenger hunt to be automatically entered into the contest. We chose Instagram, Facebook, and TikTok as our platforms because our target audience use them frequently.

Concept...
Media can provide an educational and engaging aspect to the exploration of a National Park.

For this group project, we created digital interactive advertisements for a collaboration between Google and the National Park Service. The ads focus on the same idea/concept, adjusted for each social media platform.

*I was in charge of creating the Instagram content as well as the TikTok filter.

Blue Ridge Foster Love

Client: Blue Ridge Foster Love

Target Audience: Millenial and Gen-X Moms, Foster Families, Local Businesses & Restaurants

Collaboration with Miranda Morrone, Rebecca Cutsinger, Carson Polk, Meredith Orne, Emma Sweterlitsch, Kameron Franks, and Alicia Flemke

Background
Our group researched and analyzed the social media of Blue Ridge Foster Love and their competitors. Our goal was to create a social media strategy that would be beneficial to Blue Ridge Foster Love's brand and their mission, so that they can have a bigger voice on social media platforms. After our research, we selected Instagram, Facebook, and Pinterest to use for the client, created content, and tracked its metrics.  

*I designed the book layout.

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