This campaign was created for my capstone course during my senior year at James Madison University. My group chose the client to be the hard seltzer brand, High Noon. We target Generation X as the brand already has strong advertising toward Millennials and older Generation Z. Our creative strategy for the campaign outlined that High Noon gives the target audience a rejuvenating experience, providing a refreshing taste and trendy appeal that will make them feel young, hip, and cool again. We portrayed this through a number of mediums such as print, out-of-home, social media, TV, guerilla marketing, brand product placement, and viral video marketing.

This project was a collaboration with Annie Wegh, Alicia Flemke, Cathryn Tateosian, and Sarah Eccleston.